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Author

  • Ruud Frambach
2019

Understanding drivers of resistance toward implementation of web-based self-management tools in routine cancer care among oncology nurses: Cross-sectional survey study

de Wit, M., Kleijnen, M. H. P., Lissenberg-Witte, B. I., van Uden-Kraan, N., Millet, K., Frambach, R. T. & Verdonck-de Leeuw, I., Dec 2019, In : Journal of Medical Internet Research. 21, 12, p. 1-14 14 p., e14985.

Research output: Contribution to JournalReview articleAcademicpeer-review

2018

Doet marketing ertoe? Effectieve marketing door te sturen op waarde

Frambach, R. T., 2018, Amsterdam: Boom uitgevers. 183 p.

Research output: Book / ReportBookProfessional

2017

Marketingstrategie: Praktische inzichten voor een succesvol marketingplan

Frambach, R. T. & Nijssen, E. J., 2017, 6th ed. Noordhoff. 204 p.

Research output: Book / ReportBookProfessional

2016

How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environments

Frambach, R. T., Fiss, P. C. & Ingenbleek, P. T. M., 2016, In : Journal of Business Research. 69, 4, p. 1428-1436 9 p.

Research output: Contribution to JournalArticleAcademicpeer-review

2015

Consumer Innovation Adoption

Frambach, R. T., 2015, Empirical Generalizations about Marketing Impact. Hanssens, D. M. (ed.). Cambridge, MA: Marketing Science Institute, p. 95-96 2 p. (Relevant Knowledge Series).

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Mandatory use of technology-based self-service: does expertise help or hurt?

Reinders, M. J., Frambach, R. T. & Kleijnen, M. H. P., 2015, In : European Journal of Marketing. 49, 1/2, p. 190-211

Research output: Contribution to JournalArticleAcademicpeer-review

2013

Best Practices for New Product Pricing: Impact on Market Performance and Price Level under Different Conditions

Ingenbleek, P. T. M., Frambach, R. T. & Verhallen, T. M. M., 2013, In : Journal of Product Innovation Management. 30, 3, p. 560-573

Research output: Contribution to JournalArticleAcademicpeer-review

Marketingstrategie (5e druk)

Frambach, R. T. & Nijssen, E. J., 2013, Groningen: Noordhoff. 206 p.

Research output: Book / ReportBookProfessional

Pricing in the International Takeoff of New Products

Chandrasekaran, D., Arts, J. W. C., Tellis, G. J. & Frambach, R. T., 2013, In : International Journal of Research in Marketing. 30, 3, p. 249-264

Research output: Contribution to JournalArticleAcademicpeer-review

Testing High Performance Configurations: A Five-Step Model Using Fuzzy Set {QCA}

Frambach, R. T., Fiss, P. C. & Ingenbleek, P. T. M., 2013, In : Academy of Management Proceedings . 2013, 1, p. --

Research output: Contribution to JournalArticleAcademicpeer-review

2012

Encouraging innovation in business relationships - A research note

Mooi, E. A. & Frambach, R. T., 2012, In : Journal of Business Research. 65, 7, p. 1025-1030

Research output: Contribution to JournalArticleAcademicpeer-review

2011

De invloed van gedwongen gebruik van technology-based self service

Reinders, M. J., Dabholkar, P. A. & Frambach, R. T., 2011, Ontwikkelingen in het marktonderzoek: Jaarboek MarktOnderzoekAssociatie. Dekker, P., Bronner, A. E., de Leeuw, E., Paas, L. J., de Ruyter, K., Smidts, A. & Wieringa, J. E. (eds.). Haarlem: Spaar-en-Hout, p. 171-186

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Generalizations on consumer innovation adoption: A meta-analysis on the drivers of intention and behavior

Arts, J. W. C., Frambach, R. T. & Bijmolt, T. H. A., 2011, In : International Journal of Research in Marketing. 28, 2, p. 134-144

Research output: Contribution to JournalArticleAcademicpeer-review

Open Access
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Innovations in retail business models

Sorescu, A., Frambach, R. T., Singh, J., Rangaswamy, A. & Bridges, C., 2011, In : Journal of Retailing. 87, 1, p. S3-S16

Research output: Contribution to JournalArticleAcademicpeer-review

On the strategic role of marketing within the firm

Frambach, R. T., 2011, Liber Amicorum in honor of Peter S.H. Leeflang. Wieringa, J. E., Verhoef, P. C. & Hoekstra, J. C. (eds.). Groningen: RUG, p. 41--52

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

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