A Computational Model for the Role of Advertisement and Expectation in Lifestyle Changes

S. Tabatabaei, J. Treur

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review


Human-aware assisting computing systems can be a cost-effective solution to support people to change their behaviour and have a better lifestyle. On the other hand, such a system can be used by policy makers to increase their awareness about the behaviour of people and understand the reasons of unexpected behaviours. Inspired by elements from neuroscience and psychological literature, a computational model of forming and changing of behaviours is presented which can be used as the basis of a human-aware assistance system. The presented computational model simulates the dynamics of mental states of a human during formation and change of behaviour. The application domain focuses on sustainable behavior. In addition, this model shows the role of short-term advertisements to propagate forming long-term behaviours and habits to a more sustainable lifestyle. The model is based on a Network-Oriented Modeling approach as a temporal-casual network of mental states and behaviours, which is in accordance with psychological literature. The simulation results in various scenarios show that the model exhibits realistic human-like behaviour.
Original languageEnglish
Title of host publicationProceedings of the 10th International Conference on Brain Informatics, BI'17
Publication statusPublished - 16 Nov 2017

Publication series

NameLecture Notes in Computer Science


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