A Concise Guide to Market Research: the Process, Data, and Methods Using IBM SPSS Statistics

E.A. Mooi, M. Sarstedt

Research output: Book / ReportBookProfessional

Original languageEnglish
Place of PublicationHeidelberg
PublisherSpringer Publishers
Publication statusPublished - 2011

Cite this

Mooi, E. A., & Sarstedt, M. (2011). A Concise Guide to Market Research: the Process, Data, and Methods Using IBM SPSS Statistics. Heidelberg: Springer Publishers.