A Concise Guide to Market Research: the Process, Data, and Methods Using IBM SPSS Statistics

E.A. Mooi, M. Sarstedt

Research output: Book / ReportBookProfessional

Original languageEnglish
Place of PublicationHeidelberg
PublisherSpringer Publishers
Publication statusPublished - 2011

Cite this

Mooi, E. A., & Sarstedt, M. (2011). A Concise Guide to Market Research: the Process, Data, and Methods Using IBM SPSS Statistics. Heidelberg: Springer Publishers.
Mooi, E.A. ; Sarstedt, M. / A Concise Guide to Market Research: the Process, Data, and Methods Using IBM SPSS Statistics. Heidelberg : Springer Publishers, 2011.
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author = "E.A. Mooi and M. Sarstedt",
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Mooi, EA & Sarstedt, M 2011, A Concise Guide to Market Research: the Process, Data, and Methods Using IBM SPSS Statistics. Springer Publishers, Heidelberg.

A Concise Guide to Market Research: the Process, Data, and Methods Using IBM SPSS Statistics. / Mooi, E.A.; Sarstedt, M.

Heidelberg : Springer Publishers, 2011.

Research output: Book / ReportBookProfessional

TY - BOOK

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AU - Mooi, E.A.

AU - Sarstedt, M.

PY - 2011

Y1 - 2011

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BT - A Concise Guide to Market Research: the Process, Data, and Methods Using IBM SPSS Statistics

PB - Springer Publishers

CY - Heidelberg

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