Original language | English |
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Title of host publication | Delivering service quality: managerial challenges for the 21st century |
Place of Publication | Troy, New York |
Publisher | Renssalaer Polytechnic University |
Pages | 3-8 |
Publication status | Published - 1999 |
A cross-national comparison of the determinants of purchase intentions in interactive marketing
S. Durvasula, S.H. Akhter, G.J. Bamossy
Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic