A cross-national comparison of the determinants of purchase intentions in interactive marketing

S. Durvasula, S.H. Akhter, G.J. Bamossy

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationDelivering service quality: managerial challenges for the 21st century
Place of PublicationTroy, New York
PublisherRenssalaer Polytechnic University
Pages3-8
Publication statusPublished - 1999

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