A dark side of hope: Why people cling onto losing stocks

Siria Xiyueyao Luo*, Femke Van Horen, Kobe Millet, Marcel Zeelenberg

*Corresponding author for this work

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

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Original languageEnglish
Title of host publicationACR 2021
Subtitle of host publication[Proceedings]
EditorsTonya Williams Bradford, Anat Keinan, Matthew Thomson
PublisherACR
Pages612-614
Number of pages3
ISBN (Print)9780915552825
Publication statusPublished - Oct 2021

Publication series

NameAdvances in Consumer Research
PublisherACR
Volume49

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