A New Addition to the Trademark Litigator's Tool Kit: A Neuroscientific Index of Mark Similarity

Mark Bartholomew, Zhihao Zhang, Ming Hsu, Andrew S. Kayser, Femke van Horen

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Research output: Contribution to Journal › Article › Professional

Original language	English
Pages (from-to)	789-814
Number of pages	26
Journal	The Trademark Reporter
Volume	113
Issue number	6
Publication status	Published - Dec 2023

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https://www.inta.org/wp-content/uploads/public-files/resources/the-trademark-reporter/TMR-Vol-113-No-6-November-December-2023_Bartholomew-Zhang-Hsu-Kayser-van-Horen.pdf

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Bartholomew, M., Zhang, Z., Hsu, M., Kayser, A. S., & van Horen, F. (2023). A New Addition to the Trademark Litigator's Tool Kit: A Neuroscientific Index of Mark Similarity. The Trademark Reporter, 113(6), 789-814. https://www.inta.org/wp-content/uploads/public-files/resources/the-trademark-reporter/TMR-Vol-113-No-6-November-December-2023_Bartholomew-Zhang-Hsu-Kayser-van-Horen.pdf

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title = "A New Addition to the Trademark Litigator's Tool Kit: A Neuroscientific Index of Mark Similarity",

author = "Mark Bartholomew and Zhihao Zhang and Ming Hsu and Kayser, {Andrew S.} and {van Horen}, Femke",

year = "2023",

month = dec,

language = "English",

volume = "113",

pages = "789--814",

journal = "The Trademark Reporter",

issn = "0041-056X",

number = "6",

}

Bartholomew, M, Zhang, Z, Hsu, M, Kayser, AS & van Horen, F 2023, 'A New Addition to the Trademark Litigator's Tool Kit: A Neuroscientific Index of Mark Similarity', The Trademark Reporter, vol. 113, no. 6, pp. 789-814. <https://www.inta.org/wp-content/uploads/public-files/resources/the-trademark-reporter/TMR-Vol-113-No-6-November-December-2023_Bartholomew-Zhang-Hsu-Kayser-van-Horen.pdf>