A right to reset your user profile and more: GDPR-rights for personalized news consumers

Research output: Contribution to JournalArticleAcademicpeer-review


News media more and more process personal data of news consumers to provide a personalized news selection on the news media home pages or in their apps. This article shows that the journalism provision in Article 85 of the EU General Data Protection Regulation (‘GDPR’) does not apply to the processing of personal data for news personalization. Therefore, the GDPR generally applies to such processing. This article further finds that through exercising their data protection rights, news consumers may stop personalization or change their profile on which the personalization is based, to change the content that they are being recommended. We argue that in the context of news personalization, the most important function of the GDPR is to enable news consumers to determine how they are profiled or ‘read’.
Original languageEnglish
Pages (from-to)153-172
JournalInternational Data Privacy Law
Issue number3
Publication statusPublished - 2019
Externally publishedYes

Bibliographical note



Sarah Eskens is currently affiliated to Institute for Information Law, University of Amsterdam, The Netherlands. This work was supported by the European Research Council under Grant 638514 (PersoNews). The author would like to thank the editors of this journal, the anonymous reviewers, and her doctoral supervisors Natali Helberger, Frederik Zuiderveen Borgesius, and Judith Möller for their useful suggestions and comments on this article. Neil Thurman and Steve Schifferes, ‘The Future of Personalization at News Websites’ (2012) 13(5–6) Journalism Studies 775; Jessica Kunert and Neil Thurman, ‘The Form of Content Personalisation at Mainstream, Transatlantic News Outlets: 2010–2016’ (2019) Journalism Practice <https://doi.org/10.1080/17512786.2019.1567271> accessed 24 March 2019; Ester Appelgren, ‘The Reasons Behind Tracing Audience Behavior: A Matter of Paternalism and Transparency’ (2017) 11 International Journal

FundersFunder number
Horizon 2020 Framework Programme638514
European Research Council


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