A Tale of Three Technologies: A Survival Analysis of Municipal Adoption of Websites, Twitter, and YouTube

Bram Faber*

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review


This study addresses and compares the adoption rate of three technologies by Dutch municipalities: the adoption of websites between 1994 and 2000, the adoption of Twitter between 2008 and 2018, and the adoption of YouTube between 2006 and 2018. It analyses the municipal adoption curves of websites, Twitter, and YouTube, relating to DOI theory. Survival analysis is conducted of Twitter and YouTube adoption by municipalities, assessing the relationship between technology adoption and organizational and environmental factors. Additional survival analysis is conducted of the relationship between municipal adoption, media coverage of the technology, and user engagement with the technology. Media coverage appears to be a strong predictor for municipal adoption of websites, Twitter, and YouTube, as well as the level of user engagement. Twitter was adopted the fastest by municipalities, followed at a greater distance by website and YouTube adoption. Other findings include that municipalities already using YouTube were quicker to adopt Twitter, but not the other way around. Recently amalgamated municipalities were slower to adopt Twitter, as well as municipalities with a relatively larger presence of IT professionals.
Original languageEnglish
Article number20
Pages (from-to)1-20
Number of pages20
JournalDigital Government: Research and Practice
Issue number3
Publication statusPublished - Jul 2022

Bibliographical note

Funding Information:
I am grateful to Jurgen Sijbrandij and Rick van Hofwegen for their assistance with data collection, as well as three anonymous reviewers for their helpful comments and suggestions on earlier versions of this article.

Publisher Copyright:
© 2022 Copyright held by the owner/author(s).


  • Local government
  • public sector
  • Twitter
  • websites
  • YouTube


Dive into the research topics of 'A Tale of Three Technologies: A Survival Analysis of Municipal Adoption of Websites, Twitter, and YouTube'. Together they form a unique fingerprint.

Cite this