A Tale of Three Technologies: A Survival Analysis of Municipal Adoption of Websites, Twitter, and YouTube

Bram Faber

doi:10.17605/OSF.IO/U6XGT

A Tale of Three Technologies: A Survival Analysis of Municipal Adoption of Websites, Twitter, and YouTube

Bram Faber^*

^*Corresponding author for this work

Ethics, Governance and Society

Research output: Contribution to Journal › Article › Academic › peer-review

Abstract

This study addresses and compares the adoption rate of three technologies by Dutch municipalities: the adoption of websites between 1994 and 2000, the adoption of Twitter between 2008 and 2018, and the adoption of YouTube between 2006 and 2018. It analyses the municipal adoption curves of websites, Twitter, and YouTube, relating to DOI theory. Survival analysis is conducted of Twitter and YouTube adoption by municipalities, assessing the relationship between technology adoption and organizational and environmental factors. Additional survival analysis is conducted of the relationship between municipal adoption, media coverage of the technology, and user engagement with the technology. Media coverage appears to be a strong predictor for municipal adoption of websites, Twitter, and YouTube, as well as the level of user engagement. Twitter was adopted the fastest by municipalities, followed at a greater distance by website and YouTube adoption. Other findings include that municipalities already using YouTube were quicker to adopt Twitter, but not the other way around. Recently amalgamated municipalities were slower to adopt Twitter, as well as municipalities with a relatively larger presence of IT professionals.

Original language	English
Article number	20
Pages (from-to)	1-20
Number of pages	20
Journal	Digital Government: Research and Practice
Volume	3
Issue number	3
DOIs	https://doi.org/10.17605/OSF.IO/U6XGT https://doi.org/10.1145/3559108
Publication status	Published - Jul 2022

Bibliographical note

Funding Information:
I am grateful to Jurgen Sijbrandij and Rick van Hofwegen for their assistance with data collection, as well as three anonymous reviewers for their helpful comments and suggestions on earlier versions of this article.

Publisher Copyright:
© 2022 Copyright held by the owner/author(s).

Keywords

Local government
public sector
Twitter
websites
YouTube

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abstract = "This study addresses and compares the adoption rate of three technologies by Dutch municipalities: the adoption of websites between 1994 and 2000, the adoption of Twitter between 2008 and 2018, and the adoption of YouTube between 2006 and 2018. It analyses the municipal adoption curves of websites, Twitter, and YouTube, relating to DOI theory. Survival analysis is conducted of Twitter and YouTube adoption by municipalities, assessing the relationship between technology adoption and organizational and environmental factors. Additional survival analysis is conducted of the relationship between municipal adoption, media coverage of the technology, and user engagement with the technology. Media coverage appears to be a strong predictor for municipal adoption of websites, Twitter, and YouTube, as well as the level of user engagement. Twitter was adopted the fastest by municipalities, followed at a greater distance by website and YouTube adoption. Other findings include that municipalities already using YouTube were quicker to adopt Twitter, but not the other way around. Recently amalgamated municipalities were slower to adopt Twitter, as well as municipalities with a relatively larger presence of IT professionals.",

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AB - This study addresses and compares the adoption rate of three technologies by Dutch municipalities: the adoption of websites between 1994 and 2000, the adoption of Twitter between 2008 and 2018, and the adoption of YouTube between 2006 and 2018. It analyses the municipal adoption curves of websites, Twitter, and YouTube, relating to DOI theory. Survival analysis is conducted of Twitter and YouTube adoption by municipalities, assessing the relationship between technology adoption and organizational and environmental factors. Additional survival analysis is conducted of the relationship between municipal adoption, media coverage of the technology, and user engagement with the technology. Media coverage appears to be a strong predictor for municipal adoption of websites, Twitter, and YouTube, as well as the level of user engagement. Twitter was adopted the fastest by municipalities, followed at a greater distance by website and YouTube adoption. Other findings include that municipalities already using YouTube were quicker to adopt Twitter, but not the other way around. Recently amalgamated municipalities were slower to adopt Twitter, as well as municipalities with a relatively larger presence of IT professionals.

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A Tale of Three Technologies: A Survival Analysis of Municipal Adoption of Websites, Twitter, and YouTube

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Online communicatie: Waarom zitten gemeenten vooral op Twitter?

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