TY - JOUR
T1 - A Taxonomy of Information Technology-Enhanced Pricing Strategies
AU - Dixit, A.
AU - Whipple, T.W.
AU - Zinkhan, G.M.
AU - Gailey, E.
PY - 2008
Y1 - 2008
N2 - As a result of evolving technology, opportunities for innovative pricing strategies continuously emerge. The authors provide an updated taxonomy to show how such emerging strategies relate to recent technological advances. Specifically, they cite increased availability of information, enhanced reach, and expanded interactivity as three technological advancements and identify six pricing strategies enhanced by these factors. They also discuss the role of utility, prospect, range, and signaling theories for emerging pricing strategies, along with several applications and managerial implications. © 2007 Elsevier Inc. All rights reserved.
AB - As a result of evolving technology, opportunities for innovative pricing strategies continuously emerge. The authors provide an updated taxonomy to show how such emerging strategies relate to recent technological advances. Specifically, they cite increased availability of information, enhanced reach, and expanded interactivity as three technological advancements and identify six pricing strategies enhanced by these factors. They also discuss the role of utility, prospect, range, and signaling theories for emerging pricing strategies, along with several applications and managerial implications. © 2007 Elsevier Inc. All rights reserved.
UR - https://www.scopus.com/pages/publications/39649088412
UR - https://www.scopus.com/inward/citedby.url?scp=39649088412&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2007.03.007
DO - 10.1016/j.jbusres.2007.03.007
M3 - Article
SN - 0148-2963
VL - 61
SP - 275
EP - 283
JO - Journal of Business Research
JF - Journal of Business Research
IS - September
ER -