A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences

C. Hayran, L. Anik, Z. Gürhan-Canli

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

We investigate a popular but underresearched concept, the fear of missing out (FOMO), on desirable experiences of which an individual is aware, but in which they do not partake. Through laboratory and field studies, we establish FOMO’s pervasiveness as a psychological phenomenon, present real-life contexts wherein FOMO may be experienced, and explore its behavioral consequences. Specifically, we show that FOMO poses a threat to loyalty by decreasing one’s intentions to repeat a current experience and may decrease the valuation of the current experience.

Original languageEnglish
Article numbere0232318
Pages (from-to)1-17
Number of pages17
JournalPLoS ONE
Volume15
Issue number4
DOIs
Publication statusPublished - 1 Apr 2020
Externally publishedYes

Bibliographical note

Publisher Copyright:
This is an open access article, free of all copyright, and may be freely reproduced, distributed, transmitted, modified, built upon, or otherwise used by anyone for any lawful purpose. The work is made available under the Creative Commons CC0 public domain dedication.

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