A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences

C. Hayran; L. Anik; Z. Gürhan-Canli

doi:10.1371/journal.pone.0232318

A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences

C. Hayran, L. Anik, Z. Gürhan-Canli

Research output: Contribution to Journal › Article › Academic › peer-review

Abstract

We investigate a popular but underresearched concept, the fear of missing out (FOMO), on desirable experiences of which an individual is aware, but in which they do not partake. Through laboratory and field studies, we establish FOMO’s pervasiveness as a psychological phenomenon, present real-life contexts wherein FOMO may be experienced, and explore its behavioral consequences. Specifically, we show that FOMO poses a threat to loyalty by decreasing one’s intentions to repeat a current experience and may decrease the valuation of the current experience.

Original language	English
Article number	e0232318
Pages (from-to)	1-17
Number of pages	17
Journal	PLoS ONE
Volume	15
Issue number	4
DOIs	https://doi.org/10.1371/journal.pone.0232318 https://doi.org/10.1371/journal.pone.0232318
Publication status	Published - 1 Apr 2020
Externally published	Yes

Bibliographical note

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This is an open access article, free of all copyright, and may be freely reproduced, distributed, transmitted, modified, built upon, or otherwise used by anyone for any lawful purpose. The work is made available under the Creative Commons CC0 public domain dedication.

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abstract = "We investigate a popular but underresearched concept, the fear of missing out (FOMO), on desirable experiences of which an individual is aware, but in which they do not partake. Through laboratory and field studies, we establish FOMO{\textquoteright}s pervasiveness as a psychological phenomenon, present real-life contexts wherein FOMO may be experienced, and explore its behavioral consequences. Specifically, we show that FOMO poses a threat to loyalty by decreasing one{\textquoteright}s intentions to repeat a current experience and may decrease the valuation of the current experience.",

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N2 - We investigate a popular but underresearched concept, the fear of missing out (FOMO), on desirable experiences of which an individual is aware, but in which they do not partake. Through laboratory and field studies, we establish FOMO’s pervasiveness as a psychological phenomenon, present real-life contexts wherein FOMO may be experienced, and explore its behavioral consequences. Specifically, we show that FOMO poses a threat to loyalty by decreasing one’s intentions to repeat a current experience and may decrease the valuation of the current experience.

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A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences

Abstract

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