Acquisition pattern analysis for recognizing cross-sell opportunities in the financial services sector

L.J. Paas, T. kuijlen

Research output: Contribution to Journal › Article › Academic

Original language	English
Pages (from-to)	230-240
Journal	Journal of Targeting, Measurement and Analysis for Marketing
Volume	9
DOIs	https://doi.org/10.1057/palgrave.jt.5740018
Publication status	Published - 2001

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title = "Acquisition pattern analysis for recognizing cross-sell opportunities in the financial services sector",

author = "L.J. Paas and T. kuijlen",

year = "2001",

doi = "10.1057/palgrave.jt.5740018",

language = "English",

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pages = "230--240",

journal = "Journal of Targeting, Measurement and Analysis for Marketing",

issn = "0967-3237",

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AU - Paas, L.J.

AU - kuijlen, T.

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DO - 10.1057/palgrave.jt.5740018

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JO - Journal of Targeting, Measurement and Analysis for Marketing

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