Adaptive normative modelling: A case study in the public-transport domain

Rob Christiaanse, Paul Griffioen, Joris Hulstijn*

*Corresponding author for this work

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Abstract

Data analytics promises to detect behavioral patterns, which may be used to improve decision making. However, decisions need to motivated, and they are often motivated by models. In this paper we explore the interplay between data analytics and process modeling, specifically in normative settings. We look specifically at value nets, mathematical models of the flow of money and goods, as used in accounting. Such models can be used to analyze the proportions of various flows, such as resources consumed and products produced. Such analyses can be used in the planning and control cycle, for forecasting, setting a budget, testing and possibly adjusting the budget. In other words, it can be used for adaptive normative modeling. We look in particular at a case study of a provider of public transport services for school children. The case shows that the use of value nets for analysis of proportions is (i) feasible, and (ii) useful, in the sense that it provides valuable new insights about the revenue model.

Original languageEnglish
Title of host publicationOpen and Big Data Management and Innovation - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Proceedings
EditorsWinfried Lamersdorf, Jan Hidders, Marijn Janssen, Bram Klievink, Anneke Zuiderwijk, Matti Mäntymäki, Bastiaan van Loenen
PublisherSpringer Verlag,
Pages423-434
Number of pages12
ISBN (Print)9783319250120
DOIs
Publication statusPublished - 2015
Externally publishedYes
Event14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015 - Delft, Netherlands
Duration: 13 Oct 201515 Oct 2015

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9373
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015
Country/TerritoryNetherlands
CityDelft
Period13/10/1515/10/15

Bibliographical note

Publisher Copyright:
© IFIP International Federation for Information Processing 2015.

Copyright:
Copyright 2015 Elsevier B.V., All rights reserved.

Keywords

  • Business process modeling
  • Data analytics
  • Normative systems

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