| Original language | English |
|---|---|
| Pages (from-to) | 12-16 |
| Number of pages | 5 |
| Journal | Tijdschrift voor Marketing |
| Volume | 1998 |
| Issue number | september |
| Publication status | Published - 1998 |
Adding brain power to the marketeer
F. van Eenennaam, R.A. van der Zwart, H.S.J. Robben
Research output: Contribution to Journal › Article › Professional