Abstract
Surveys of the general population can provide crucial information for designing effective nonpharmaceutical interventions to tackle public health emergencies, such as the COVID-19 pandemic. Yet, conducting such surveys can be difficult, especially when timely data collection is required. In this viewpoint paper, we discuss our experiences with using targeted Facebook advertising campaigns to address these difficulties in relation to the COVID-19 pandemic. We describe central advantages, challenges, and practical considerations. This includes a discussion of potential sources of bias and how they can be addressed.
| Original language | English |
|---|---|
| Article number | e20653 |
| Journal | Journal of Medical Internet Research |
| Volume | 22 |
| Issue number | 12 |
| DOIs | |
| Publication status | Published - 1 Dec 2020 |
| Externally published | Yes |
Funding
We thank the editor and an anonymous reviewer for providing helpful comments on an earlier version of this paper. FR conducted most of his research for this article as a PhD student at the Department of Social Statistics and Demography of the University of Southampton with a scholarship from the Economic and Social Research Council (South Coast Doctoral Training Partnership; Project: ES/P000673/1).
| Funders | Funder number |
|---|---|
| Economic and Social Research Council (South Coast Doctoral Training Partnership | ES/P000673/1 |
| University of Southampton |