TY - JOUR
T1 - Adoption of a service innovation in the business market
T2 - An empirical test of supply-side variables
AU - Frambach, Ruud T.
AU - Barkema, Harry G.
AU - Nooteboom, Bart
AU - Wedel, Michel
PY - 1998
Y1 - 1998
N2 - The objective of this article is to assess the influence of variables over which suppliers have control (supply-side variables) on the adoption of innovations in addition to adopter-side variables. The empirical study focused on the adoption of electronic banking in the Dutch business market. A quantitative study was conducted to test hypotheses. The results show that the extent to which a supplier has pursued a strategy aimed at positioning the innovation in the marketplace or has focused on reducing the risk of adoption has a positive and significant effect on the probability of innovation adoption. The evidence corroborates that not only adopter-side variables significantly influence innovation, but supply-side variables as well. J BUSN RES 1998. 41.161-174.
AB - The objective of this article is to assess the influence of variables over which suppliers have control (supply-side variables) on the adoption of innovations in addition to adopter-side variables. The empirical study focused on the adoption of electronic banking in the Dutch business market. A quantitative study was conducted to test hypotheses. The results show that the extent to which a supplier has pursued a strategy aimed at positioning the innovation in the marketplace or has focused on reducing the risk of adoption has a positive and significant effect on the probability of innovation adoption. The evidence corroborates that not only adopter-side variables significantly influence innovation, but supply-side variables as well. J BUSN RES 1998. 41.161-174.
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U2 - 10.1016/S0148-2963(97)00005-2
DO - 10.1016/S0148-2963(97)00005-2
M3 - Article
AN - SCOPUS:0031991605
VL - 41
SP - 161
EP - 174
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
IS - 2
ER -