Advances in Advertising Research, Volume 6: The Digital, The Classic, The Subtle and The Alternative

P.W.J. Verlegh (Editor), H.A.M. Voorveld (Editor), M. Eisend (Editor)

Research output: Book / ReportBook editingAcademic

Original languageEnglish
Place of PublicationHeidelberg
PublisherSpringer Gabler
DOIs
Publication statusPublished - 2016

Publication series

NameEuropean Advertising Academy

Cite this

Verlegh, P. W. J., Voorveld, H. A. M., & Eisend, M. (Eds.) (2016). Advances in Advertising Research, Volume 6: The Digital, The Classic, The Subtle and The Alternative. (European Advertising Academy). Heidelberg: Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7
Verlegh, P.W.J. (Editor) ; Voorveld, H.A.M. (Editor) ; Eisend, M. (Editor). / Advances in Advertising Research, Volume 6: The Digital, The Classic, The Subtle and The Alternative. Heidelberg : Springer Gabler, 2016. (European Advertising Academy).
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Advances in Advertising Research, Volume 6: The Digital, The Classic, The Subtle and The Alternative. / Verlegh, P.W.J. (Editor); Voorveld, H.A.M. (Editor); Eisend, M. (Editor).

Heidelberg : Springer Gabler, 2016. (European Advertising Academy).

Research output: Book / ReportBook editingAcademic

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PB - Springer Gabler

CY - Heidelberg

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Verlegh PWJ, (ed.), Voorveld HAM, (ed.), Eisend M, (ed.). Advances in Advertising Research, Volume 6: The Digital, The Classic, The Subtle and The Alternative. Heidelberg: Springer Gabler, 2016. (European Advertising Academy). https://doi.org/10.1007/978-3-658-10558-7