Antecedents to Competitive Reaction: A Conceptual Framework for New Product Interpretation

R.T. Frambach, M. Debruyne, T.M.M. Verhallen

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Rethinking European Marketing; Proceedings from the 30th EMAC Conference
Editors	E. Breivik, A.W. Falkenberg, K. Gronhaug
Place of Publication	Bergen, Noorwegen
Publisher	Norges Haldeshoyskole/EMAC
Pages	75
Number of pages	1
ISBN (Print)	8276741290, 9788276741292
Publication status	Published - 2001
Event	EMAC Conference - Bergen, Noorwegen Duration: 1 Jan 2001 → 1 Jan 2001

Conference	EMAC Conference
Period	1/01/01 → 1/01/01

Persistent URL (handle)

@inproceedings{47b86ce2db5e4f45acf112194526d3f1,

title = "Antecedents to Competitive Reaction: A Conceptual Framework for New Product Interpretation",

author = "R.T. Frambach and M. Debruyne and T.M.M. Verhallen",

year = "2001",

language = "English",

isbn = "8276741290",

pages = "75",

editor = "E. Breivik and A.W. Falkenberg and K. Gronhaug",

booktitle = "Rethinking European Marketing; Proceedings from the 30th EMAC Conference",

publisher = "Norges Haldeshoyskole/EMAC",

note = "EMAC Conference ; Conference date: 01-01-2001 Through 01-01-2001",

}

Antecedents to Competitive Reaction: A Conceptual Framework for New Product Interpretation. / Frambach, R.T.; Debruyne, M.; Verhallen, T.M.M.
Rethinking European Marketing; Proceedings from the 30th EMAC Conference. ed. / E. Breivik; A.W. Falkenberg; K. Gronhaug. Bergen, Noorwegen: Norges Haldeshoyskole/EMAC, 2001. p. 75.

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Antecedents to Competitive Reaction: A Conceptual Framework for New Product Interpretation

AU - Frambach, R.T.

AU - Debruyne, M.

AU - Verhallen, T.M.M.

PY - 2001

Y1 - 2001

M3 - Conference contribution

SN - 8276741290

SN - 9788276741292

SP - 75

BT - Rethinking European Marketing; Proceedings from the 30th EMAC Conference

A2 - Breivik, E.

A2 - Falkenberg, A.W.

A2 - Gronhaug, K.

PB - Norges Haldeshoyskole/EMAC

CY - Bergen, Noorwegen

T2 - EMAC Conference

Y2 - 1 January 2001 through 1 January 2001

ER -