This article argues that recent political changes in Bolivia, leading to the first indigenous president in the country's history being inaugurated in 2006, unsettled the traditional schemes of societal stratification, as well as the traditionally accepted markers of elite-hood. As a consequence, not only have new elites come to the fore, but they also modified the material, symbolic and political parameters with which elites demonstrate and affirm their position, leading to new searches for self-positioning as elites. Some sectors of the old elites developed an egoistic, revengeful subjectivity bringing bloodshed to the country. The new elite, on the contrary, is fragmented, confused and in part reluctant to perform as elite. © 2011 Brill.