Appels en Peren: Ondernemingsrecht en Marketing

Translated title of the contribution: Apples and Pears: Corporate Law and Marketing

NA Jansen

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review

Abstract

Exploring whether Ducth law assigns identical meanings to marketing concepts as marketing theory does.
Translated title of the contributionApples and Pears: Corporate Law and Marketing
Original languageDutch
Title of host publicationJB
Subtitle of host publicationOpstellen aangeboden aan prof.mr. J.B. Huizink
EditorsWino van Veen, Albert Verdam
Place of PublicationDeventer
PublisherWolters Kluwer
Pages221-228
Number of pages8
ISBN (Electronic)978901315597
ISBN (Print)9789013155969
Publication statusPublished - Sept 2019

Publication series

NameZIFO reeks
PublisherWolter Kluwer
Volume29

Keywords

  • Liber Amoricum
  • Marketing
  • Law

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