Exploring whether Ducth law assigns identical meanings to marketing concepts as marketing theory does.
| Translated title of the contribution | Apples and Pears: Corporate Law and Marketing |
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| Original language | Dutch |
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| Title of host publication | JB |
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| Subtitle of host publication | Opstellen aangeboden aan prof.mr. J.B. Huizink |
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| Editors | Wino van Veen, Albert Verdam |
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| Place of Publication | Deventer |
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| Publisher | Wolters Kluwer |
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| Pages | 221-228 |
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| Number of pages | 8 |
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| ISBN (Electronic) | 978901315597 |
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| ISBN (Print) | 9789013155969 |
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| Publication status | Published - Sept 2019 |
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| Name | ZIFO reeks |
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| Publisher | Wolter Kluwer |
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| Volume | 29 |
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- Liber Amoricum
- Marketing
- Law