Appreciation of humor by shift in scenario in television commercials

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationAdvertising and communication
EditorsS. Diehl, R. Terlutter, P. Weinberg
Place of PublicationSaarbruecken
PublisherSaarland University
Pages322-330
Number of pages9
ISBN (Print)3000163042, 9783000163043
Publication statusPublished - 2005

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