Audiences for Journalism

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This entry provides an overview of the relationship between audiences and journalism. Although traditionally, practitioners and journalism scholars have largely neglected audiences, digitalization has enabled and necessitated taking the audiences of journalism seriously. As advertisement revenues continue to decrease, news organizations are increasingly dependent on their audiences for survival. Scholarly interest in audiences has been stimulated by the proliferation of available options for news use.
Original languageEnglish
Title of host publicationThe International Encyclopedia of Journalism Studies
EditorsT.P. Vos, Folker Hanusch
PublisherWiley Blackwell
Number of pages7
ISBN (Electronic)9781118841570
ISBN (Print)9781118841679
Publication statusPublished - 2019

Publication series

NameThe Wiley Blackwell-ICA International Encyclopedias of Communication


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