This entry provides an overview of the relationship between audiences and journalism. Although traditionally, practitioners and journalism scholars have largely neglected audiences, digitalization has enabled and necessitated taking the audiences of journalism seriously. As advertisement revenues continue to decrease, news organizations are increasingly dependent on their audiences for survival. Scholarly interest in audiences has been stimulated by the proliferation of available options for news use.
|Title of host publication||International Encyclopedia of Journalism Studies|
|Editors||T.P. Vos, Folker Hanusch|
|Number of pages||7|
|Publication status||Published - 14 May 2019|
|Name||The Wiley Blackwell-ICA International Encyclopedias of Communication|