Barriers to innovation in the medical nutrition industry: A quantitative key opinion leader analysis

Tamar C Weenen, E. S. Pronker, H.R. Commandeur, H.J.H.M. Claassen

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Abstract

Innovation is a necessity for survival in dynamic and complex industries such as the medical nutrition industry. To remain competitive, medical nutrition companies must embrace innovation activities that improve productivity. Nevertheless, innovation is a difficult undertaking and companies must first overcome numerous barriers inhibiting innovation. Studying these barriers provides insight into the dynamics of innovation, which simultaneously is a first step in the process of overcoming them. This study investigates the exogenous barriers that inhibit medical nutrition innovation.Primary data was collected by qualitative interviews from 17 medical nutrition key opinion leaders (KOLs) through and quantitative data by means of a questionnaire from 77 KOLs. Medical nutrition innovation barriers were identified and ranked according to importance.This study shows that barriers impact all steps of the medical nutrition value chain. Nine main innovation barriers emerged from the research. The most significant barriers are associated with financial aspects and clinical research, whereas the least significant are associated with product barriers. Medical nutrition companies must realize that investment in innovation is and remains crucial within this industry. ?? 2013.
Original languageEnglish
Title of host publicationPharmaNutrition
Pages79-85
Number of pages7
DOIs
Publication statusPublished - Jul 2013

Publication series

NamePharmaNutrition
Volume1

Fingerprint

Innovation
Industry
Opinion leaders
Nutrition
Clinical research
Productivity
Innovation activities
Questionnaire
Value chain

Keywords

  • Barriers
  • Innovation
  • Medical nutrition
  • Strategy

Cite this

Weenen, T. C., Pronker, E. S., Commandeur, H. R., & Claassen, H. J. H. M. (2013). Barriers to innovation in the medical nutrition industry: A quantitative key opinion leader analysis. In PharmaNutrition (pp. 79-85). (PharmaNutrition; Vol. 1). https://doi.org/10.1016/j.phanu.2013.04.001
Weenen, Tamar C ; Pronker, E. S. ; Commandeur, H.R. ; Claassen, H.J.H.M. / Barriers to innovation in the medical nutrition industry: A quantitative key opinion leader analysis. PharmaNutrition. 2013. pp. 79-85 (PharmaNutrition).
@inbook{d16dc761158642aa8cfaa11ca988ce93,
title = "Barriers to innovation in the medical nutrition industry: A quantitative key opinion leader analysis",
abstract = "Innovation is a necessity for survival in dynamic and complex industries such as the medical nutrition industry. To remain competitive, medical nutrition companies must embrace innovation activities that improve productivity. Nevertheless, innovation is a difficult undertaking and companies must first overcome numerous barriers inhibiting innovation. Studying these barriers provides insight into the dynamics of innovation, which simultaneously is a first step in the process of overcoming them. This study investigates the exogenous barriers that inhibit medical nutrition innovation.Primary data was collected by qualitative interviews from 17 medical nutrition key opinion leaders (KOLs) through and quantitative data by means of a questionnaire from 77 KOLs. Medical nutrition innovation barriers were identified and ranked according to importance.This study shows that barriers impact all steps of the medical nutrition value chain. Nine main innovation barriers emerged from the research. The most significant barriers are associated with financial aspects and clinical research, whereas the least significant are associated with product barriers. Medical nutrition companies must realize that investment in innovation is and remains crucial within this industry. ?? 2013.",
keywords = "Barriers, Innovation, Medical nutrition, Strategy",
author = "Weenen, {Tamar C} and Pronker, {E. S.} and H.R. Commandeur and H.J.H.M. Claassen",
year = "2013",
month = "7",
doi = "10.1016/j.phanu.2013.04.001",
language = "English",
isbn = "22134344",
series = "PharmaNutrition",
pages = "79--85",
booktitle = "PharmaNutrition",

}

Barriers to innovation in the medical nutrition industry: A quantitative key opinion leader analysis. / Weenen, Tamar C; Pronker, E. S.; Commandeur, H.R.; Claassen, H.J.H.M.

PharmaNutrition. 2013. p. 79-85 (PharmaNutrition; Vol. 1).

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

TY - CHAP

T1 - Barriers to innovation in the medical nutrition industry: A quantitative key opinion leader analysis

AU - Weenen, Tamar C

AU - Pronker, E. S.

AU - Commandeur, H.R.

AU - Claassen, H.J.H.M.

PY - 2013/7

Y1 - 2013/7

N2 - Innovation is a necessity for survival in dynamic and complex industries such as the medical nutrition industry. To remain competitive, medical nutrition companies must embrace innovation activities that improve productivity. Nevertheless, innovation is a difficult undertaking and companies must first overcome numerous barriers inhibiting innovation. Studying these barriers provides insight into the dynamics of innovation, which simultaneously is a first step in the process of overcoming them. This study investigates the exogenous barriers that inhibit medical nutrition innovation.Primary data was collected by qualitative interviews from 17 medical nutrition key opinion leaders (KOLs) through and quantitative data by means of a questionnaire from 77 KOLs. Medical nutrition innovation barriers were identified and ranked according to importance.This study shows that barriers impact all steps of the medical nutrition value chain. Nine main innovation barriers emerged from the research. The most significant barriers are associated with financial aspects and clinical research, whereas the least significant are associated with product barriers. Medical nutrition companies must realize that investment in innovation is and remains crucial within this industry. ?? 2013.

AB - Innovation is a necessity for survival in dynamic and complex industries such as the medical nutrition industry. To remain competitive, medical nutrition companies must embrace innovation activities that improve productivity. Nevertheless, innovation is a difficult undertaking and companies must first overcome numerous barriers inhibiting innovation. Studying these barriers provides insight into the dynamics of innovation, which simultaneously is a first step in the process of overcoming them. This study investigates the exogenous barriers that inhibit medical nutrition innovation.Primary data was collected by qualitative interviews from 17 medical nutrition key opinion leaders (KOLs) through and quantitative data by means of a questionnaire from 77 KOLs. Medical nutrition innovation barriers were identified and ranked according to importance.This study shows that barriers impact all steps of the medical nutrition value chain. Nine main innovation barriers emerged from the research. The most significant barriers are associated with financial aspects and clinical research, whereas the least significant are associated with product barriers. Medical nutrition companies must realize that investment in innovation is and remains crucial within this industry. ?? 2013.

KW - Barriers

KW - Innovation

KW - Medical nutrition

KW - Strategy

U2 - 10.1016/j.phanu.2013.04.001

DO - 10.1016/j.phanu.2013.04.001

M3 - Chapter

SN - 22134344

T3 - PharmaNutrition

SP - 79

EP - 85

BT - PharmaNutrition

ER -