TY - GEN
T1 - BOUNDARY WORK IN GENERATIVE AI PLATFORMS
T2 - 84th Annual Meeting of the Academy of Management, AOM 2024
AU - Mayer, Anne Sophie
AU - Kostis, Angelos
AU - Strich, Franz
AU - Holmström, Jonny
PY - 2024
Y1 - 2024
N2 - Digital platforms increasingly integrate generative AI to dynamically create, optimize and adapt content with the aim to create novel opportunities for platform’s viability. However, the integration of GenAI into digital platforms fundamentally transforms complementors’ role as GenAI is able to autonomously generate content which was previously exclusively performed by complementors. To understand how platforms manage the changing role of complementors in response to AI generated content, we draw from an in-depth qualitative study of a digital learning platform. This empirical case allows us to explore which tensions arise between platform complementors and GenAI’s agency, and how the platform provider engages in different boundary work to manage the changing role of complementors to ensure the platform’s viability. Our study aims to contribute to the literature on GenAI and digital platforms.
AB - Digital platforms increasingly integrate generative AI to dynamically create, optimize and adapt content with the aim to create novel opportunities for platform’s viability. However, the integration of GenAI into digital platforms fundamentally transforms complementors’ role as GenAI is able to autonomously generate content which was previously exclusively performed by complementors. To understand how platforms manage the changing role of complementors in response to AI generated content, we draw from an in-depth qualitative study of a digital learning platform. This empirical case allows us to explore which tensions arise between platform complementors and GenAI’s agency, and how the platform provider engages in different boundary work to manage the changing role of complementors to ensure the platform’s viability. Our study aims to contribute to the literature on GenAI and digital platforms.
UR - http://www.scopus.com/inward/record.url?scp=85208185677&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85208185677&partnerID=8YFLogxK
UR - https://journals.aom.org/toc/amproc/2023/1
U2 - 10.5465/AMPROC.2024.8bp
DO - 10.5465/AMPROC.2024.8bp
M3 - Conference contribution
AN - SCOPUS:85208185677
VL - 2024
T3 - Academy of Management Proceedings
BT - Academy of Management Proceedings
Y2 - 9 August 2024 through 13 August 2024
ER -