Brain activity reflects sense of presence in 360° video for virtual reality

Dylan M. Tjon; Angelica M. Tinga; Maryam Alimardani; Max M. Louwerse

Brain activity reflects sense of presence in 360° video for virtual reality

Dylan M. Tjon, Angelica M. Tinga, Maryam Alimardani, Max M. Louwerse

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

Abstract

Over the past decade virtual reality (VR) has shown some major advancements in research and development. One of the most important aspects of VR user experience is the sense of presence, the feeling of being present in the virtual environment. So far, sense of presence has been most commonly measured through subjective post-experience questionnaires. In the current study, we aimed to examine whether objective measures of brain activity can provide additional insights. Participants watched an affective 360° VR video while their brain activity was monitored using electroencephalography (EEG). Moreover, participants reported their subjective sense of presence after the VR experience. Compared to a baseline and a post measure, EEG alpha power decreased during the VR experience. Furthermore, this change in brain activity was related to the participants' subjective sense of presence. These findings highlight the high potential of brain imaging techniques in assessing a user's experience in VR.

Original language	English
Title of host publication	Proceedings of the 28th International Conference on Information Systems Development: Information Systems Beyond 2020, ISD 2019
Editors	A. Siarheyeva, C. Barry, M. Lang, H. Linger, C. Schneider
Publisher	Association for Information Systems
ISBN (Electronic)	9782957187607
Publication status	Published - 2019
Externally published	Yes
Event	28th International Conference on Information Systems Development: Information Systems Beyond 2020, ISD 2019 - Toulon, France Duration: 28 Aug 2019 → 30 Aug 2019

Conference

Conference	28th International Conference on Information Systems Development: Information Systems Beyond 2020, ISD 2019
Country/Territory	France
City	Toulon
Period	28/08/19 → 30/08/19

Funding

The current research is partially funded by the European Union, OP Zuid, the Ministry of Economic Affairs, the Province of Noord-Brabant and the municipalities of Tilburg and Gilze Rijen (PROJ-00076). We would like to thank Annabella Hermans for assisting in the data collection. The usual exculpations apply.

Funders	Funder number
Tilburg and Gilze Rijen	PROJ-00076
Ministerie van Economische Zaken

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Tjon, D. M., Tinga, A. M., Alimardani, M., & Louwerse, M. M. (2019). Brain activity reflects sense of presence in 360° video for virtual reality. In A. Siarheyeva, C. Barry, M. Lang, H. Linger, & C. Schneider (Eds.), Proceedings of the 28th International Conference on Information Systems Development: Information Systems Beyond 2020, ISD 2019 Association for Information Systems.

Tjon, Dylan M. ; Tinga, Angelica M. ; Alimardani, Maryam et al. / Brain activity reflects sense of presence in 360° video for virtual reality. Proceedings of the 28th International Conference on Information Systems Development: Information Systems Beyond 2020, ISD 2019. editor / A. Siarheyeva ; C. Barry ; M. Lang ; H. Linger ; C. Schneider. Association for Information Systems, 2019.

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title = "Brain activity reflects sense of presence in 360° video for virtual reality",

abstract = "Over the past decade virtual reality (VR) has shown some major advancements in research and development. One of the most important aspects of VR user experience is the sense of presence, the feeling of being present in the virtual environment. So far, sense of presence has been most commonly measured through subjective post-experience questionnaires. In the current study, we aimed to examine whether objective measures of brain activity can provide additional insights. Participants watched an affective 360° VR video while their brain activity was monitored using electroencephalography (EEG). Moreover, participants reported their subjective sense of presence after the VR experience. Compared to a baseline and a post measure, EEG alpha power decreased during the VR experience. Furthermore, this change in brain activity was related to the participants' subjective sense of presence. These findings highlight the high potential of brain imaging techniques in assessing a user's experience in VR.",

author = "Tjon, \{Dylan M.\} and Tinga, \{Angelica M.\} and Maryam Alimardani and Louwerse, \{Max M.\}",

year = "2019",

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booktitle = "Proceedings of the 28th International Conference on Information Systems Development: Information Systems Beyond 2020, ISD 2019",

publisher = "Association for Information Systems",

note = "28th International Conference on Information Systems Development: Information Systems Beyond 2020, ISD 2019 ; Conference date: 28-08-2019 Through 30-08-2019",

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Tjon, DM, Tinga, AM, Alimardani, M & Louwerse, MM 2019, Brain activity reflects sense of presence in 360° video for virtual reality. in A Siarheyeva, C Barry, M Lang, H Linger & C Schneider (eds), Proceedings of the 28th International Conference on Information Systems Development: Information Systems Beyond 2020, ISD 2019. Association for Information Systems, 28th International Conference on Information Systems Development: Information Systems Beyond 2020, ISD 2019, Toulon, France, 28/08/19.

Brain activity reflects sense of presence in 360° video for virtual reality. / Tjon, Dylan M.; Tinga, Angelica M.; Alimardani, Maryam et al.
Proceedings of the 28th International Conference on Information Systems Development: Information Systems Beyond 2020, ISD 2019. ed. / A. Siarheyeva; C. Barry; M. Lang; H. Linger; C. Schneider. Association for Information Systems, 2019.

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Brain activity reflects sense of presence in 360° video for virtual reality

AU - Tjon, Dylan M.

AU - Tinga, Angelica M.

AU - Alimardani, Maryam

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AB - Over the past decade virtual reality (VR) has shown some major advancements in research and development. One of the most important aspects of VR user experience is the sense of presence, the feeling of being present in the virtual environment. So far, sense of presence has been most commonly measured through subjective post-experience questionnaires. In the current study, we aimed to examine whether objective measures of brain activity can provide additional insights. Participants watched an affective 360° VR video while their brain activity was monitored using electroencephalography (EEG). Moreover, participants reported their subjective sense of presence after the VR experience. Compared to a baseline and a post measure, EEG alpha power decreased during the VR experience. Furthermore, this change in brain activity was related to the participants' subjective sense of presence. These findings highlight the high potential of brain imaging techniques in assessing a user's experience in VR.

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M3 - Conference contribution

BT - Proceedings of the 28th International Conference on Information Systems Development: Information Systems Beyond 2020, ISD 2019

A2 - Siarheyeva, A.

A2 - Barry, C.

A2 - Lang, M.

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PB - Association for Information Systems

T2 - 28th International Conference on Information Systems Development: Information Systems Beyond 2020, ISD 2019

Y2 - 28 August 2019 through 30 August 2019

ER -

Brain activity reflects sense of presence in 360° video for virtual reality

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