Brains or beauty? Causal evidence on the returns to education and attractiveness in the online dating market

Johan Egebark, Mathias Ekström, Erik Plug*, Mirjam van Praag

*Corresponding author for this work

    Research output: Contribution to JournalArticleAcademicpeer-review

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    Abstract

    We study partner preferences for education and attractiveness by conducting a field experiment in a large online dating market. Fictitious profiles with manipulated levels of education and photo attractiveness send random invitations for a serious relationship to real online daters. We find that men and women prefer attractive over unattractive profiles, regardless of own attractiveness. We also find that high-educated men prefer low-educated over high-educated profiles as much as high-educated women prefer high-educated over low-educated profiles. With preferences similar for attractiveness but opposite for education, two groups are more likely to stay single: unattractive, low-educated men and unattractive, high-educated women.

    Original languageEnglish
    Article number104372
    Pages (from-to)1-16
    Number of pages16
    JournalJournal of Public Economics
    Volume196
    Early online date2 Mar 2021
    DOIs
    Publication statusPublished - Apr 2021

    Bibliographical note

    Funding Information:
    We thank Ingvild Alm?s, Dan Olof Rooth, and Adriaan Soetevent, and seminar and conference participants in Copenhagen, Glasgow, Gothenburg, Lofoten, Milan, and Nuremberg for their comments and suggestions. We also thank Tim van der Weert for his outstanding research assistance. Egebark acknowledges financial support from Jan Wallanders och Tom Hedelius stiftelse. Ekstr?m acknowledges support from the Research Council of Norway through its Centres of Excellence Scheme, FAIR project No 262675. This research has been realized without cooperation with the online dating platform. The research project has been approved by the ethical review board at the Amsterdam School of Economics. The document with the authorized approval is made available to this journal.

    Funding Information:
    We thank Ingvild Almås, Dan Olof Rooth, and Adriaan Soetevent, and seminar and conference participants in Copenhagen, Glasgow, Gothenburg, Lofoten, Milan, and Nuremberg for their comments and suggestions. We also thank Tim van der Weert for his outstanding research assistance. Egebark acknowledges financial support from Jan Wallanders och Tom Hedelius stiftelse. Ekström acknowledges support from the Research Council of Norway through its Centres of Excellence Scheme, FAIR project No 262675. This research has been realized without cooperation with the online dating platform. The research project has been approved by the ethical review board at the Amsterdam School of Economics. The document with the authorized approval is made available to this journal.

    Publisher Copyright:
    © 2021 Elsevier B.V.

    Copyright:
    Copyright 2021 Elsevier B.V., All rights reserved.

    Funding

    We thank Ingvild Almås, Dan Olof Rooth, and Adriaan Soetevent, and seminar and conference participants in Copenhagen, Glasgow, Gothenburg, Lofoten, Milan, and Nuremberg for their comments and suggestions. We also thank Tim van der Weert for his outstanding research assistance. Egebark acknowledges financial support from Jan Wallanders och Tom Hedelius stiftelse. Ekström acknowledges support from the Research Council of Norway through its Centres of Excellence Scheme, FAIR project No 262675. This research has been realized without cooperation with the online dating platform. The research project has been approved by the ethical review board at the Amsterdam School of Economics. The document with the authorized approval is made available to this journal. We thank Ingvild Almås, Dan Olof Rooth, and Adriaan Soetevent, and seminar and conference participants in Copenhagen, Glasgow, Gothenburg, Lofoten, Milan, and Nuremberg for their comments and suggestions. We also thank Tim van der Weert for his outstanding research assistance. Egebark acknowledges financial support from Jan Wallanders och Tom Hedelius stiftelse. Ekström acknowledges support from the Research Council of Norway through its Centres of Excellence Scheme, FAIR project No 262675. This research has been realized without cooperation with the online dating platform. The research project has been approved by the ethical review board at the Amsterdam School of Economics. The document with the authorized approval is made available to this journal.

    FundersFunder number
    FAIR262675
    Ingvild Almås, Dan Olof Rooth
    Jan Wallanders och Tom Hedelius stiftelse
    Norges forskningsråd

      Keywords

      • Beauty
      • Education
      • Field study
      • Online dating
      • Partner matches
      • Partner preferences
      • Randomized experiment

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