Brand Authenticity: The Role of Stability and Rarity

J. Guidry; G.M. Zinkhan

Brand Authenticity: The Role of Stability and Rarity

J. Guidry, G.M. Zinkhan

Marketing

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Developments in Marketing Science, proceedings of the Academy of Marketing Science annual conference
Editors	J. Brown, R. Hill, H. Spotts
Place of Publication	Florida
Publisher	Coral Gables
Publication status	Published - 2008
Event	Academy of Marketing Science - Florida Duration: 28 May 2008 → 30 May 2008

Conference

Conference	Academy of Marketing Science
Period	28/05/08 → 30/05/08

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@inproceedings{c2c70486d1d547e9a4623dae968b1b13,

title = "Brand Authenticity: The Role of Stability and Rarity",

author = "J. Guidry and G.M. Zinkhan",

year = "2008",

language = "English",

editor = "J. Brown and R. Hill and H. Spotts",

booktitle = "Developments in Marketing Science, proceedings of the Academy of Marketing Science annual conference",

publisher = "Coral Gables",

note = "Academy of Marketing Science ; Conference date: 28-05-2008 Through 30-05-2008",

}

Brand Authenticity: The Role of Stability and Rarity. / Guidry, J.; Zinkhan, G.M.
Developments in Marketing Science, proceedings of the Academy of Marketing Science annual conference. ed. / J. Brown; R. Hill; H. Spotts. Florida: Coral Gables, 2008.

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Brand Authenticity: The Role of Stability and Rarity

AU - Guidry, J.

AU - Zinkhan, G.M.

PY - 2008

Y1 - 2008

M3 - Conference contribution

BT - Developments in Marketing Science, proceedings of the Academy of Marketing Science annual conference

A2 - Brown, J.

A2 - Hill, R.

A2 - Spotts, H.

PB - Coral Gables

CY - Florida

T2 - Academy of Marketing Science

Y2 - 28 May 2008 through 30 May 2008

ER -