Brand loyalty programma's en multi merkentrouw

M. Doggenaar, W. de Vries

Research output: Chapter in Book / Report / Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationHandboek De Sales Promotion Praktijk
Place of PublicationDeventer
PublisherKluwer Bedrijfswetenschappen
Pages2E112
Publication statusPublished - 1996

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