Original language | English |
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Title of host publication | Handboek De Sales Promotion Praktijk |
Place of Publication | Deventer |
Publisher | Kluwer Bedrijfswetenschappen |
Pages | 2E112 |
Publication status | Published - 1996 |
Brand loyalty programma's en multi merkentrouw
M. Doggenaar, W. de Vries
Research output: Chapter in Book / Report / Conference proceeding › Chapter › Professional