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Brand loyalty programma's en multi merkentrouw

  • M. Doggenaar
  • , W. de Vries

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Professional

Original languageEnglish
Title of host publicationHandboek De Sales Promotion Praktijk
Place of PublicationDeventer
PublisherKluwer Bedrijfswetenschappen
Pages2E112
Publication statusPublished - 1996

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