Brand Management at a Local Scale: A Case of ‘Ghost Awareness’

Teresa Ruão, Sandra Marinho, Sara Balonas, Ana Melo, Ana Isabel Loureiro Lopes

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Journal	Corporate Reputation Review
DOIs	https://doi.org/10.1057/crr.2016.7
Publication status	Published - Apr 2016

Access to Document

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title = "Brand Management at a Local Scale: A Case of {\textquoteleft}Ghost Awareness{\textquoteright}",

author = "Teresa Ru{\~a}o and Sandra Marinho and Sara Balonas and Ana Melo and {Loureiro Lopes}, {Ana Isabel}",

year = "2016",

month = apr,

doi = "10.1057/crr.2016.7",

language = "English",

journal = "Corporate Reputation Review",

issn = "1363-3589",

publisher = "Palgrave Macmillan Ltd.",

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T1 - Brand Management at a Local Scale: A Case of ‘Ghost Awareness’

AU - Ruão, Teresa

AU - Marinho, Sandra

AU - Balonas, Sara

AU - Melo, Ana

AU - Loureiro Lopes, Ana Isabel

PY - 2016/4

Y1 - 2016/4

UR - http://dx.doi.org/10.1057/crr.2016.7

U2 - 10.1057/crr.2016.7

DO - 10.1057/crr.2016.7

M3 - Article

SN - 1363-3589

JO - Corporate Reputation Review

JF - Corporate Reputation Review

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