Building predictive models for direct mail: A framework for choosing training- and test data

T. Breur, L.J. Paas

Research output: Contribution to Journal › Article › Academic

Original language	English
Pages (from-to)	9-16
Journal	Journal of Database Marketing
Volume	8
Issue number	1
DOIs	https://doi.org/10.1057/palgrave.jdm.3240013
Publication status	Published - 2000

Access to Document

@article{507eaf6f40b041728323675f3f8003c8,

title = "Building predictive models for direct mail: A framework for choosing training- and test data",

author = "T. Breur and L.J. Paas",

year = "2000",

doi = "10.1057/palgrave.jdm.3240013",

language = "English",

volume = "8",

pages = "9--16",

journal = "Journal of Database Marketing",

issn = "1350-2328",

number = "1",

}