Business Ethics and Critical Consultant Jokes: New Research Methods to Study Ethical Transgressions

Onno Bouwmeester*

*Corresponding author for this work

Research output: Book / ReportBookAcademicpeer-review


This open access book offers four ways to enrich traditional research methods in business ethics. By looking at critical jokes and cartoons on management consultants, their business practice and their clients’ demands, many ethical transgressions in business get addressed. By illustrating and criticizing such transgression, jokes can serve as an example in a theoretical argument, as a prompt to reflect on in an open interview, as a statement to assess in an enquiry or as basis for qualitative content analysis. By adding jokes to the conversation on ethical transgressions in business much depth and honesty can be added, resulting in better research data. Jokes can help to surpass social desirability bias included in answers given in traditional interview settings or enquiries. This book is of interest to consultants, researchers, educators and students in business ethics and management. The book showcases what kind of practical and ethical wisdom is embedded in business jokes and how this knowledge can be made productive in the context of business ethics.  

Original languageEnglish
PublisherSpringer Nature
Number of pages114
ISBN (Electronic)9783031102011
ISBN (Print)9783031102004
Publication statusPublished - 2023

Publication series

NameSpringerBriefs in Ethics
ISSN (Print)2211-8101
ISSN (Electronic)2211-811X

Bibliographical note

Publisher Copyright:
© 2023, The Author(s).


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