Buying Modular Systems in Technology-Intensive Markets

R.T. Frambach, S. Stremersch, Allen M. Weiss, B. Dellaert

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationMarketing Science Conference
PublisherINFORMS
Publication statusPublished - 2003
EventMarketing Science Conference, College Park, Maryland, USA, 12-15 junu 2003 -
Duration: 1 Jan 20031 Jan 2003

Conference

ConferenceMarketing Science Conference, College Park, Maryland, USA, 12-15 junu 2003
Period1/01/031/01/03

Cite this

Frambach, R. T., Stremersch, S., Weiss, A. M., & Dellaert, B. (2003). Buying Modular Systems in Technology-Intensive Markets. In Marketing Science Conference INFORMS.
Frambach, R.T. ; Stremersch, S. ; Weiss, Allen M. ; Dellaert, B. / Buying Modular Systems in Technology-Intensive Markets. Marketing Science Conference. INFORMS, 2003.
@inproceedings{93cbfef257414158a1d9d2d9a1357a02,
title = "Buying Modular Systems in Technology-Intensive Markets",
author = "R.T. Frambach and S. Stremersch and Weiss, {Allen M.} and B. Dellaert",
year = "2003",
language = "English",
booktitle = "Marketing Science Conference",
publisher = "INFORMS",

}

Frambach, RT, Stremersch, S, Weiss, AM & Dellaert, B 2003, Buying Modular Systems in Technology-Intensive Markets. in Marketing Science Conference. INFORMS, Marketing Science Conference, College Park, Maryland, USA, 12-15 junu 2003, 1/01/03.

Buying Modular Systems in Technology-Intensive Markets. / Frambach, R.T.; Stremersch, S.; Weiss, Allen M.; Dellaert, B.

Marketing Science Conference. INFORMS, 2003.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

TY - GEN

T1 - Buying Modular Systems in Technology-Intensive Markets

AU - Frambach, R.T.

AU - Stremersch, S.

AU - Weiss, Allen M.

AU - Dellaert, B.

PY - 2003

Y1 - 2003

M3 - Conference contribution

BT - Marketing Science Conference

PB - INFORMS

ER -

Frambach RT, Stremersch S, Weiss AM, Dellaert B. Buying Modular Systems in Technology-Intensive Markets. In Marketing Science Conference. INFORMS. 2003