Buying Modular Systems in Technology-Intensive Markets

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Marketing Science Conference
Publisher	INFORMS
Publication status	Published - 2003
Event	Marketing Science Conference, College Park, Maryland, USA, 12-15 junu 2003 - Duration: 1 Jan 2003 → 1 Jan 2003

Conference	Marketing Science Conference, College Park, Maryland, USA, 12-15 junu 2003
Period	1/01/03 → 1/01/03

Persistent URL (handle)

@inproceedings{93cbfef257414158a1d9d2d9a1357a02,

title = "Buying Modular Systems in Technology-Intensive Markets",

author = "R.T. Frambach and S. Stremersch and Weiss, \{Allen M.\} and B. Dellaert",

year = "2003",

language = "English",

booktitle = "Marketing Science Conference",

publisher = "INFORMS",

note = "Marketing Science Conference, College Park, Maryland, USA, 12-15 junu 2003 ; Conference date: 01-01-2003 Through 01-01-2003",

}

TY - GEN

T1 - Buying Modular Systems in Technology-Intensive Markets

AU - Frambach, R.T.

AU - Stremersch, S.

AU - Weiss, Allen M.

AU - Dellaert, B.

PY - 2003

Y1 - 2003

M3 - Conference contribution

BT - Marketing Science Conference

PB - INFORMS

T2 - Marketing Science Conference, College Park, Maryland, USA, 12-15 junu 2003

Y2 - 1 January 2003 through 1 January 2003

ER -