Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response

Margaret C. Campbell; Gina S. Mohr; Peeter W. J. Verlegh

doi:10.1016/j.jcps.2012.10.012

Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response

Margaret C. Campbell, Gina S. Mohr, Peeter W. J. Verlegh

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	483-495
Journal	Journal of Consumer Psychology
Volume	23
Issue number	4
DOIs	https://doi.org/10.1016/j.jcps.2012.10.012
Publication status	Published - Oct 2013

Keywords

Persuasion knowledge
Covert marketing
Product placement
Disclosure
Timing
Flexible correction

Cite this

Campbell, M. C., Mohr, G. S., & Verlegh, P. W. J. (2013). Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response. Journal of Consumer Psychology, 23(4), 483-495. https://doi.org/10.1016/j.jcps.2012.10.012

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author = "Campbell, {Margaret C.} and Mohr, {Gina S.} and Verlegh, {Peeter W. J.}",

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AU - Verlegh, Peeter W. J.

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KW - Persuasion knowledge

KW - Covert marketing

KW - Product placement

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KW - Timing

KW - Flexible correction

U2 - 10.1016/j.jcps.2012.10.012

DO - 10.1016/j.jcps.2012.10.012

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Access to Document

10.1016/j.jcps.2012.10.012