Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response

Margaret C. Campbell, Gina S. Mohr, Peeter W. J. Verlegh

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)483-495
JournalJournal of Consumer Psychology
Issue number4
Publication statusPublished - Oct 2013


  • Persuasion knowledge
  • Covert marketing
  • Product placement
  • Disclosure
  • Timing
  • Flexible correction

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