Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response

Margaret C. Campbell, Gina S. Mohr, Peeter W. J. Verlegh

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	483-495
Journal	Journal of Consumer Psychology
Volume	23
Issue number	4
DOIs	https://doi.org/10.1016/j.jcps.2012.10.012
Publication status	Published - Oct 2013

Keywords

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title = "Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response",

keywords = "Persuasion knowledge, Covert marketing, Product placement, Disclosure, Timing, Flexible correction",

author = "Campbell, {Margaret C.} and Mohr, {Gina S.} and Verlegh, {Peeter W. J.}",

year = "2013",

month = oct,

doi = "10.1016/j.jcps.2012.10.012",

language = "English",

volume = "23",

pages = "483--495",

journal = "Journal of Consumer Psychology",

issn = "1057-7408",

publisher = "Elsevier Inc.",

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T1 - Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response

AU - Campbell, Margaret C.

AU - Mohr, Gina S.

AU - Verlegh, Peeter W. J.

PY - 2013/10

Y1 - 2013/10

KW - Persuasion knowledge

KW - Covert marketing

KW - Product placement

KW - Disclosure

KW - Timing

KW - Flexible correction

U2 - 10.1016/j.jcps.2012.10.012

DO - 10.1016/j.jcps.2012.10.012

M3 - Article

VL - 23

SP - 483

EP - 495

JO - Journal of Consumer Psychology

JF - Journal of Consumer Psychology

SN - 1057-7408

IS - 4

ER -