| Original language | Dutch |
|---|---|
| Pages (from-to) | 276-281 |
| Journal | Economisch Statistische Berichten |
| Volume | 100 |
| Issue number | 4709 |
| Publication status | Published - 2015 |
Canon deel 13: marketing
P. Leeflang, P. Verhoef, P.W.J. Verlegh
Research output: Contribution to Journal › Article › Professional