Cause-Related Marketing as Sales Promotion

Christina Schamp, Mark Heitman, Yuri Peers, Peter Leeflang

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)955-974
JournalJournal of Marketing Research
Volume61
Issue number5
DOIs
Publication statusPublished - 2024

Funding

This work was supported by the Competence Center of Experimental Research WULABS at the Vienna University of Economics and Business and the Fundação para a Ciência e a Tecnologia (grants UID/ECO/00124/2019, UIDB/00124/2020), POR Lisboa and POR Norte, and Social SciencesDataLab of Universidade NOVA de Lisboa (grant PINFRA/22209/2016).

FundersFunder number
Competence Center of Experimental Research WULABS
Social SciencesDataLab of Universidade NOVA de LisboaPINFRA/22209/2016
Fundação para a Ciência e a TecnologiaUIDB/00124/2020, UID/ECO/00124/2019

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