Challenging Explanations Of Consumer Loyalty In Ongoing Cross-Border Service Relationships

H. van Herk, E.J. Nijssen

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationMarketing Theory and Applications
EditorsA.L. Dixon, K.A. Machleit
Place of PublicationChicago, USA
PublisherAmerican Marketing Association
Pages73-74
Publication statusPublished - 2007
Event2007 AMA Winter Educators' Conference - Chicago, USA
Duration: 1 Jan 20071 Jan 2007

Conference

Conference2007 AMA Winter Educators' Conference
Period1/01/071/01/07

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