Abstract
Sharing mass media content through social network sites has become a prevalent practice that provides individuals with social utility and cultural capital. This behavior is examined here by testing how different self-presentational motivations may produce selective patterns of sharing media content in social networks. An other-ideal motive was expected to drive sharing of popular media, an own-ideal motive was expected to drive sharing of prestigious media, and an actual-self motive was expected to drive sharing of guilty pleasures. An online experiment (N = 168) invoked motivational situations, then asked participants to list songs and films they would share on Facebook. These media were then rated for perceptions. Predictions regarding unique and prestigious media, but not guilty pleasures, were supported. People with the other-ideal motive to fit with group tastes shared less unique music and film, and people with the own-ideal motive to present their best possible selves shared more prestigious music and film. Individual differences in need for uniqueness moderated effects of own-ideal and actual-self motives, and the intensity of Facebook use moderated the effect of other-ideal on media sharing.
| Original language | English |
|---|---|
| Pages (from-to) | 148-158 |
| Number of pages | 11 |
| Journal | Computers in Human Behavior |
| Volume | 82 |
| Issue number | May |
| Early online date | 3 Feb 2018 |
| DOIs | |
| Publication status | Published - May 2018 |
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Keywords
- Entertainment
- Impression motivation
- Media sharing
- Self-discrepancy
- Self-presentation
- Social network sites
Cite this
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Click here to look clever : self-presentation via selective sharing of music and film on social media. / Johnson, Benjamin K.; Ranzini, Giulia.
In: Computers in Human Behavior, Vol. 82, No. May, 05.2018, p. 148-158.Research output: Contribution to Journal › Article › Academic › peer-review
TY - JOUR
T1 - Click here to look clever
T2 - self-presentation via selective sharing of music and film on social media
AU - Johnson, Benjamin K.
AU - Ranzini, Giulia
PY - 2018/5
Y1 - 2018/5
N2 - Sharing mass media content through social network sites has become a prevalent practice that provides individuals with social utility and cultural capital. This behavior is examined here by testing how different self-presentational motivations may produce selective patterns of sharing media content in social networks. An other-ideal motive was expected to drive sharing of popular media, an own-ideal motive was expected to drive sharing of prestigious media, and an actual-self motive was expected to drive sharing of guilty pleasures. An online experiment (N = 168) invoked motivational situations, then asked participants to list songs and films they would share on Facebook. These media were then rated for perceptions. Predictions regarding unique and prestigious media, but not guilty pleasures, were supported. People with the other-ideal motive to fit with group tastes shared less unique music and film, and people with the own-ideal motive to present their best possible selves shared more prestigious music and film. Individual differences in need for uniqueness moderated effects of own-ideal and actual-self motives, and the intensity of Facebook use moderated the effect of other-ideal on media sharing.
AB - Sharing mass media content through social network sites has become a prevalent practice that provides individuals with social utility and cultural capital. This behavior is examined here by testing how different self-presentational motivations may produce selective patterns of sharing media content in social networks. An other-ideal motive was expected to drive sharing of popular media, an own-ideal motive was expected to drive sharing of prestigious media, and an actual-self motive was expected to drive sharing of guilty pleasures. An online experiment (N = 168) invoked motivational situations, then asked participants to list songs and films they would share on Facebook. These media were then rated for perceptions. Predictions regarding unique and prestigious media, but not guilty pleasures, were supported. People with the other-ideal motive to fit with group tastes shared less unique music and film, and people with the own-ideal motive to present their best possible selves shared more prestigious music and film. Individual differences in need for uniqueness moderated effects of own-ideal and actual-self motives, and the intensity of Facebook use moderated the effect of other-ideal on media sharing.
KW - Entertainment
KW - Impression motivation
KW - Media sharing
KW - Self-discrepancy
KW - Self-presentation
KW - Social network sites
UR - http://www.scopus.com/inward/record.url?scp=85041452502&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85041452502&partnerID=8YFLogxK
U2 - 10.1016/j.chb.2018.01.008
DO - 10.1016/j.chb.2018.01.008
M3 - Article
VL - 82
SP - 148
EP - 158
JO - Computers in Human Behavior
JF - Computers in Human Behavior
SN - 0747-5632
IS - May
ER -