Closed-open innovation strategy for autonomous vehicle development

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

The automobile industry is faced with societal and market pressures to develop radically innovative cars for the future. The development of the autonomous vehicle (AV) is a strategic innovation in this area. This paper studies whether and how AV-innovation strategies at Tesla, BMW and Toyota are developed by using an open and/or closed innovation paradigm. More than ever, it appears that R&D departments of car manufacturers employ a combination of a closed and an open innovation strategy. In order to nurture their AV innovation strategy, they strategically decide which innovations to adopt from outside, and which parts of the R&D process to keep in-house. This paper presents and discusses the combined closed-open AV-innovation strategies used by three dominant car producers. It provides an insight in how they aim to gain a first-to-market position and sustainable competitive advantage in a new market segment of a highly saturated market.

LanguageEnglish
Pages74-103
Number of pages30
JournalInternational Journal of Automotive Technology and Management
Volume19
Issue number1/2
DOIs
Publication statusPublished - 7 Mar 2019

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Innovation
Railroad cars
Innovation strategy
Open innovation
Automotive industry
Car

Keywords

  • Automotive industry
  • Autonomous vehicles
  • AV
  • Open innovation
  • R&D management

Cite this

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abstract = "The automobile industry is faced with societal and market pressures to develop radically innovative cars for the future. The development of the autonomous vehicle (AV) is a strategic innovation in this area. This paper studies whether and how AV-innovation strategies at Tesla, BMW and Toyota are developed by using an open and/or closed innovation paradigm. More than ever, it appears that R&D departments of car manufacturers employ a combination of a closed and an open innovation strategy. In order to nurture their AV innovation strategy, they strategically decide which innovations to adopt from outside, and which parts of the R&D process to keep in-house. This paper presents and discusses the combined closed-open AV-innovation strategies used by three dominant car producers. It provides an insight in how they aim to gain a first-to-market position and sustainable competitive advantage in a new market segment of a highly saturated market.",
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Closed-open innovation strategy for autonomous vehicle development. / Blankesteijn, Marlous; De Jong, Frank; Bossink, Bart.

In: International Journal of Automotive Technology and Management, Vol. 19, No. 1/2, 07.03.2019, p. 74-103.

Research output: Contribution to JournalArticleAcademicpeer-review

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