CM: Becoming a technology firm (teaching case)

J.C. van Burg, I.M.M.J. Reymen, S.A.M. Dolmans

Research output: Book / ReportReportProfessional

Abstract

Founded in 2000 as a Short Message Service (SMS) marketing company for discos (clubs), CM evolved into a technology provider for SMS services. By 2008, CM was market leader in The Netherlands, a position won by offering high quality services at low prices. In 2010, the founders of the company were looking for different growth opportunities. Should they develop new products and/or expand internationally? Did they need to attract external funding? Or should they continue to focus on their core technology and home market? This case is part of the E-FORCE free case collection (visit www.ecch.com/eforcefreecases for more information on the collection). This case can be downloaded by educators as a clean pdf by viewing the on-line inspection copy. Access is unlimited and you may print as many copies as you wish for use with your students. Standard pricing applies for any copies ordered from ecch.
Original languageEnglish
Place of Publicationhttp://www.ecch.com
PublisherE-Force
Commissioning bodyUnknown commissioning body
Publication statusPublished - 2011

Publication series

NameFree Teaching Cases
No.Ref 811-004-1

Fingerprint

Short message service
Service quality
Services marketing
Clubs
Growth opportunities
The Netherlands
New products
Pricing
Inspection
Funding

Bibliographical note

Case available at http://www.ecch.com

Cite this

van Burg, J. C., Reymen, I. M. M. J., & Dolmans, S. A. M. (2011). CM: Becoming a technology firm (teaching case). (Free Teaching Cases; No. Ref 811-004-1). http://www.ecch.com: E-Force.
van Burg, J.C. ; Reymen, I.M.M.J. ; Dolmans, S.A.M. / CM: Becoming a technology firm (teaching case). http://www.ecch.com : E-Force, 2011. (Free Teaching Cases; Ref 811-004-1).
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van Burg, JC, Reymen, IMMJ & Dolmans, SAM 2011, CM: Becoming a technology firm (teaching case). Free Teaching Cases, no. Ref 811-004-1, E-Force, http://www.ecch.com.

CM: Becoming a technology firm (teaching case). / van Burg, J.C.; Reymen, I.M.M.J.; Dolmans, S.A.M.

http://www.ecch.com : E-Force, 2011. (Free Teaching Cases; No. Ref 811-004-1).

Research output: Book / ReportReportProfessional

TY - BOOK

T1 - CM: Becoming a technology firm (teaching case)

AU - van Burg, J.C.

AU - Reymen, I.M.M.J.

AU - Dolmans, S.A.M.

N1 - Case available at http://www.ecch.com

PY - 2011

Y1 - 2011

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AB - Founded in 2000 as a Short Message Service (SMS) marketing company for discos (clubs), CM evolved into a technology provider for SMS services. By 2008, CM was market leader in The Netherlands, a position won by offering high quality services at low prices. In 2010, the founders of the company were looking for different growth opportunities. Should they develop new products and/or expand internationally? Did they need to attract external funding? Or should they continue to focus on their core technology and home market? This case is part of the E-FORCE free case collection (visit www.ecch.com/eforcefreecases for more information on the collection). This case can be downloaded by educators as a clean pdf by viewing the on-line inspection copy. Access is unlimited and you may print as many copies as you wish for use with your students. Standard pricing applies for any copies ordered from ecch.

M3 - Report

T3 - Free Teaching Cases

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PB - E-Force

CY - http://www.ecch.com

ER -

van Burg JC, Reymen IMMJ, Dolmans SAM. CM: Becoming a technology firm (teaching case). http://www.ecch.com: E-Force, 2011. (Free Teaching Cases; Ref 811-004-1).