CM: Becoming a technology firm (teaching case)

J.C. van Burg, I.M.M.J. Reymen, S.A.M. Dolmans

Research output: Book / ReportReportProfessional

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Founded in 2000 as a Short Message Service (SMS) marketing company for discos (clubs), CM evolved into a technology provider for SMS services. By 2008, CM was market leader in The Netherlands, a position won by offering high quality services at low prices. In 2010, the founders of the company were looking for different growth opportunities. Should they develop new products and/or expand internationally? Did they need to attract external funding? Or should they continue to focus on their core technology and home market? This case is part of the E-FORCE free case collection (visit for more information on the collection). This case can be downloaded by educators as a clean pdf by viewing the on-line inspection copy. Access is unlimited and you may print as many copies as you wish for use with your students. Standard pricing applies for any copies ordered from ecch.
Original languageEnglish
Place of Publication
Commissioning bodyUnknown commissioning body
Publication statusPublished - 2011

Publication series

NameFree Teaching Cases
No.Ref 811-004-1

Bibliographical note

Case available at


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