Communicating Corporate Social Responsibility and Advocacy on Social Media as a Driver for Societal Change

Ana Isabel Lopes; Freya De Keyzer

doi:10.1007/978-3-032-08423-1_14

Communicating Corporate Social Responsibility and Advocacy on Social Media as a Driver for Societal Change

Ana Isabel Lopes
, Freya De Keyzer

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	The Impact of Marketing Strategies on Society
Subtitle of host publication	Examining Critical Aspects of Marketing and their Implications for Societal Well-being
Editors	Nimet Uray, Meltem Kiygi-Calli, Petek Tosun
Place of Publication	Cham
Publisher	Palgrave Macmillan
Pages	307-326
ISBN (Electronic)	978-3-032-08423-1
ISBN (Print)	978-3-032-08422-4
DOIs	https://doi.org/10.1007/978-3-032-08423-1_14
Publication status	Published - 17 Jan 2026

Publication series

Name	Palgrave Studies in Marketing, Organizations and Society

Access to Document

10.1007/978-3-032-08423-1_14

Persistent URL (handle)

Persistent link

Cite this

Lopes, A. I., & De Keyzer, F. (2026). Communicating Corporate Social Responsibility and Advocacy on Social Media as a Driver for Societal Change. In N. Uray, M. Kiygi-Calli, & P. Tosun (Eds.), The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and their Implications for Societal Well-being (pp. 307-326). (Palgrave Studies in Marketing, Organizations and Society). Palgrave Macmillan. https://doi.org/10.1007/978-3-032-08423-1_14

Lopes, Ana Isabel ; De Keyzer, Freya. / Communicating Corporate Social Responsibility and Advocacy on Social Media as a Driver for Societal Change. The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and their Implications for Societal Well-being. editor / Nimet Uray ; Meltem Kiygi-Calli ; Petek Tosun. Cham : Palgrave Macmillan, 2026. pp. 307-326 (Palgrave Studies in Marketing, Organizations and Society).

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author = "Lopes, \{Ana Isabel\} and \{De Keyzer\}, Freya",

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Lopes, AI & De Keyzer, F 2026, Communicating Corporate Social Responsibility and Advocacy on Social Media as a Driver for Societal Change. in N Uray, M Kiygi-Calli & P Tosun (eds), The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and their Implications for Societal Well-being. Palgrave Studies in Marketing, Organizations and Society, Palgrave Macmillan, Cham, pp. 307-326. https://doi.org/10.1007/978-3-032-08423-1_14

Communicating Corporate Social Responsibility and Advocacy on Social Media as a Driver for Societal Change. / Lopes, Ana Isabel; De Keyzer, Freya.
The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and their Implications for Societal Well-being. ed. / Nimet Uray; Meltem Kiygi-Calli; Petek Tosun. Cham: Palgrave Macmillan, 2026. p. 307-326 (Palgrave Studies in Marketing, Organizations and Society).

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review

TY - CHAP

T1 - Communicating Corporate Social Responsibility and Advocacy on Social Media as a Driver for Societal Change

AU - Lopes, Ana Isabel

AU - De Keyzer, Freya

PY - 2026/1/17

Y1 - 2026/1/17

U2 - 10.1007/978-3-032-08423-1_14

DO - 10.1007/978-3-032-08423-1_14

M3 - Chapter

SN - 978-3-032-08422-4

T3 - Palgrave Studies in Marketing, Organizations and Society

SP - 307

EP - 326

BT - The Impact of Marketing Strategies on Society

A2 - Uray, Nimet

A2 - Kiygi-Calli, Meltem

A2 - Tosun, Petek

PB - Palgrave Macmillan

CY - Cham

ER -

Lopes AI, De Keyzer F. Communicating Corporate Social Responsibility and Advocacy on Social Media as a Driver for Societal Change. In Uray N, Kiygi-Calli M, Tosun P, editors, The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and their Implications for Societal Well-being. Cham: Palgrave Macmillan. 2026. p. 307-326. (Palgrave Studies in Marketing, Organizations and Society). Epub 2026 Jan 17. doi: 10.1007/978-3-032-08423-1_14