Communicating CSR motives in consumers’ company evaluations: The roles of customer-company identification and scepticism.

J. Bartels, A.M. van Prooijen

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

LanguageEnglish
Title of host publication2016 Global Marketing Conference
Publication statusPublished - 2016

Cite this

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title = "Communicating CSR motives in consumers’ company evaluations: The roles of customer-company identification and scepticism.",
author = "J. Bartels and {van Prooijen}, A.M.",
year = "2016",
language = "English",
booktitle = "2016 Global Marketing Conference",

}

Communicating CSR motives in consumers’ company evaluations: The roles of customer-company identification and scepticism. / Bartels, J.; van Prooijen, A.M.

2016 Global Marketing Conference. 2016.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

TY - GEN

T1 - Communicating CSR motives in consumers’ company evaluations: The roles of customer-company identification and scepticism.

AU - Bartels, J.

AU - van Prooijen, A.M.

PY - 2016

Y1 - 2016

M3 - Conference contribution

BT - 2016 Global Marketing Conference

ER -