| Original language | English |
|---|---|
| Title of host publication | 2016 Global Marketing Conference |
| Publication status | Published - 2016 |
Communicating CSR motives in consumers’ company evaluations: The roles of customer-company identification and scepticism.
J. Bartels, A.M. van Prooijen
Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review