Complementors as Connectors: Managing Open Innovation in Digital Product Platforms

Research output: Contribution to JournalMeeting AbstractAcademic

Abstract

Through open, standardized interfaces, autonomous third parties can develop complementary products and services for digital product platforms, but, at the same time, these third parties also establish connections that span multiple platforms - beyond the control of the platform owner. This paper sheds light on how platform owners can manage these connections on a technical and organizational level. Through an in-depth field study of the Philips Hue connected lighting platform ecosystem we find that complementors create an increasingly complex web of connections by adding to the platform, bridging platforms, and embedding in other platforms. We show that in the resulting ecology of platforms, platform owners cannot rely only on arms length relationships; partnerships involving more intensive interactions are needed for the type of complex connections.
Original languageEnglish
JournalAcademy of Management Global Proceedings
Volume2018
DOIs
Publication statusPublished - 1 Apr 2018
EventAcademy of Management Specialized Conference: Big Data and Managing in a Digital Economy - Surrey, United Kingdom
Duration: 18 Apr 201820 Apr 2018
https://aom.org/bigdata/

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Ecology
Ecosystems
Innovation
Lighting

Bibliographical note

Published online 15 June 2018

Keywords

  • complementors
  • platform ecosystems
  • home automation

Cite this

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title = "Complementors as Connectors: Managing Open Innovation in Digital Product Platforms",
abstract = "Through open, standardized interfaces, autonomous third parties can develop complementary products and services for digital product platforms, but, at the same time, these third parties also establish connections that span multiple platforms - beyond the control of the platform owner. This paper sheds light on how platform owners can manage these connections on a technical and organizational level. Through an in-depth field study of the Philips Hue connected lighting platform ecosystem we find that complementors create an increasingly complex web of connections by adding to the platform, bridging platforms, and embedding in other platforms. We show that in the resulting ecology of platforms, platform owners cannot rely only on arms length relationships; partnerships involving more intensive interactions are needed for the type of complex connections.",
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author = "Susan Hilbolling and Hans Berends and F. Deken and Philipp Tuertscher",
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doi = "10.5465/amgblproc.surrey.2018.0019.abs",
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Complementors as Connectors: Managing Open Innovation in Digital Product Platforms. / Hilbolling, Susan; Berends, Hans; Deken, F.; Tuertscher, Philipp.

In: Academy of Management Global Proceedings, Vol. 2018, 01.04.2018.

Research output: Contribution to JournalMeeting AbstractAcademic

TY - JOUR

T1 - Complementors as Connectors: Managing Open Innovation in Digital Product Platforms

AU - Hilbolling, Susan

AU - Berends, Hans

AU - Deken, F.

AU - Tuertscher, Philipp

N1 - Published online 15 June 2018

PY - 2018/4/1

Y1 - 2018/4/1

N2 - Through open, standardized interfaces, autonomous third parties can develop complementary products and services for digital product platforms, but, at the same time, these third parties also establish connections that span multiple platforms - beyond the control of the platform owner. This paper sheds light on how platform owners can manage these connections on a technical and organizational level. Through an in-depth field study of the Philips Hue connected lighting platform ecosystem we find that complementors create an increasingly complex web of connections by adding to the platform, bridging platforms, and embedding in other platforms. We show that in the resulting ecology of platforms, platform owners cannot rely only on arms length relationships; partnerships involving more intensive interactions are needed for the type of complex connections.

AB - Through open, standardized interfaces, autonomous third parties can develop complementary products and services for digital product platforms, but, at the same time, these third parties also establish connections that span multiple platforms - beyond the control of the platform owner. This paper sheds light on how platform owners can manage these connections on a technical and organizational level. Through an in-depth field study of the Philips Hue connected lighting platform ecosystem we find that complementors create an increasingly complex web of connections by adding to the platform, bridging platforms, and embedding in other platforms. We show that in the resulting ecology of platforms, platform owners cannot rely only on arms length relationships; partnerships involving more intensive interactions are needed for the type of complex connections.

KW - complementors

KW - platform ecosystems

KW - home automation

U2 - 10.5465/amgblproc.surrey.2018.0019.abs

DO - 10.5465/amgblproc.surrey.2018.0019.abs

M3 - Meeting Abstract

VL - 2018

JO - Academy of Management Global Proceedings

JF - Academy of Management Global Proceedings

SN - 2638-4892

ER -