Computing ‘Innovation Competition’

The digitalization of markets is shifting competitive dynamics away from price-based strategies toward ‘innovation competition,’ where companies compete through new technologies. While traditional antitrust frameworks often struggle to capture the complexities of innovation-driven markets, we show that ‘computational antitrust’ provides opportunities for improvement. Drawing on a review of the latest literature, case law, and cutting-edge computational methods, we conclude with an overview of current and potential solutions to give innovation a central role in antitrust analysis.