Conceptualizing the electronic word-of-mouth process.: What we know and need to know about eWOM creation, exposure, and evaluation

Ana Babic-Rosario; F.  Sotgiu; Kristine de Valck

doi:https://doi.org/10.1007/s11747-019-00706-1

Conceptualizing the electronic word-of-mouth process. What we know and need to know about eWOM creation, exposure, and evaluation

Ana Babic-Rosario, F. Sotgiu, Kristine de Valck

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Journal	Journal of the Academy of Marketing Science
DOIs	https://doi.org/10.1007/s11747-019-00706-1
Publication status	Accepted/In press - 2020

Keywords

electronic word of mouth
electronic commerce

Cite this

Babic-Rosario, A., Sotgiu, F., & de Valck, K. (Accepted/In press). Conceptualizing the electronic word-of-mouth process. What we know and need to know about eWOM creation, exposure, and evaluation. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-019-00706-1

Babic-Rosario, Ana ; Sotgiu, F. ; de Valck, Kristine. / Conceptualizing the electronic word-of-mouth process. What we know and need to know about eWOM creation, exposure, and evaluation. In: Journal of the Academy of Marketing Science. 2020.

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title = "Conceptualizing the electronic word-of-mouth process.: What we know and need to know about eWOM creation, exposure, and evaluation",

keywords = "electronic word of mouth, electronic commerce",

author = "Ana Babic-Rosario and F. Sotgiu and {de Valck}, Kristine",

year = "2020",

doi = "https://doi.org/10.1007/s11747-019-00706-1",

language = "English",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

publisher = "Springer New York",

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Babic-Rosario, A, Sotgiu, F & de Valck, K 2020, 'Conceptualizing the electronic word-of-mouth process. What we know and need to know about eWOM creation, exposure, and evaluation' Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-019-00706-1

Conceptualizing the electronic word-of-mouth process. What we know and need to know about eWOM creation, exposure, and evaluation. / Babic-Rosario, Ana; Sotgiu, F. ; de Valck, Kristine.

In: Journal of the Academy of Marketing Science, 2020.

Research output: Contribution to Journal › Article › Academic › peer-review

TY - JOUR

T1 - Conceptualizing the electronic word-of-mouth process.

T2 - What we know and need to know about eWOM creation, exposure, and evaluation

AU - Babic-Rosario, Ana

AU - Sotgiu, F.

AU - de Valck, Kristine

PY - 2020

Y1 - 2020

KW - electronic word of mouth

KW - electronic commerce

U2 - https://doi.org/10.1007/s11747-019-00706-1

DO - https://doi.org/10.1007/s11747-019-00706-1

M3 - Article

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

SN - 0092-0703

ER -

Babic-Rosario A, Sotgiu F, de Valck K. Conceptualizing the electronic word-of-mouth process. What we know and need to know about eWOM creation, exposure, and evaluation. Journal of the Academy of Marketing Science. 2020. https://doi.org/10.1007/s11747-019-00706-1

Conceptualizing the electronic word-of-mouth process. What we know and need to know about eWOM creation, exposure, and evaluation

Keywords

Cite this

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