Conceptualizing the electronic word-of-mouth process. What we know and need to know about eWOM creation, exposure, and evaluation

Ana Babic-Rosario, F. Sotgiu, Kristine de Valck

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
JournalJournal of the Academy of Marketing Science
DOIs
Publication statusAccepted/In press - 2020

Keywords

  • electronic word of mouth
  • electronic commerce

Cite this

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title = "Conceptualizing the electronic word-of-mouth process.: What we know and need to know about eWOM creation, exposure, and evaluation",
keywords = "electronic word of mouth, electronic commerce",
author = "Ana Babic-Rosario and F. Sotgiu and {de Valck}, Kristine",
year = "2020",
doi = "https://doi.org/10.1007/s11747-019-00706-1",
language = "English",
journal = "Journal of the Academy of Marketing Science",
issn = "0092-0703",
publisher = "Springer New York",

}

Conceptualizing the electronic word-of-mouth process. What we know and need to know about eWOM creation, exposure, and evaluation. / Babic-Rosario, Ana; Sotgiu, F. ; de Valck, Kristine.

In: Journal of the Academy of Marketing Science, 2020.

Research output: Contribution to JournalArticleAcademicpeer-review

TY - JOUR

T1 - Conceptualizing the electronic word-of-mouth process.

T2 - What we know and need to know about eWOM creation, exposure, and evaluation

AU - Babic-Rosario, Ana

AU - Sotgiu, F.

AU - de Valck, Kristine

PY - 2020

Y1 - 2020

KW - electronic word of mouth

KW - electronic commerce

U2 - https://doi.org/10.1007/s11747-019-00706-1

DO - https://doi.org/10.1007/s11747-019-00706-1

M3 - Article

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

SN - 0092-0703

ER -