Original language | English |
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Pages (from-to) | 51-61 |
Number of pages | 11 |
Journal | Journal of Interactive Marketing |
Volume | 18 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2004 |
Consumer adoption of Wireless Services: Discovering the rules while playing the game
M.H.P. Kleijnen, K. de Ruyter, M.G.M. Wetzels
Research output: Contribution to Journal › Article › Academic