Consumer adoption of Wireless Services: Discovering the rules while playing the game

M.H.P. Kleijnen, K. de Ruyter, M.G.M. Wetzels

Research output: Contribution to JournalArticleAcademic

Original languageEnglish
Pages (from-to)51-61
Number of pages11
JournalJournal of Interactive Marketing
Volume18
Issue number2
DOIs
Publication statusPublished - 2004

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