Consumer adoption of Wireless Services: Discovering the rules while playing the game

Research output: Contribution to Journal › Article › Academic

Original language	English
Pages (from-to)	51-61
Number of pages	11
Journal	Journal of Interactive Marketing
Volume	18
Issue number	2
DOIs	https://doi.org/10.1002/dir.20002
Publication status	Published - 2004

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@article{c8a4ce3dce85488da0ee09deea2df04f,

title = "Consumer adoption of Wireless Services: Discovering the rules while playing the game",

author = "M.H.P. Kleijnen and \{de Ruyter\}, K. and M.G.M. Wetzels",

year = "2004",

doi = "10.1002/dir.20002",

language = "English",

volume = "18",

pages = "51--61",

journal = "Journal of Interactive Marketing",

issn = "1094-9968",

publisher = "SAGE Publications Inc.",

number = "2",

}